Jun
12
2009
Plans as Forecasts - No Value
Author: adminA forecast is not a plan. A forecast has no strategic component. Those real-life plans that are forecasts in disguise are immune to our thesis that total value equals economic value plus strategic value. They are trivial but not uncommon examples of my general thesis and occur when operating the existing business is the sum and whole of the business plan. Looking at this circumstance is useful because the distinction between economic value and strategic value becomes very evident.
An example may be helpful. General Power has sales of $4 billion, employs $2 billion in capital, and earns $400 million. It has grown revenues and income over the past five years at a steady 5 percent per annum. Its business plan for the coming year projects revenues of $4.2 billion on a capital base of $2.1 billion with profits of $420 million. Such a plan is merely a forecast. The whole world expects this result. In this event, the business can be valued solely by the discounted sum of its future free cash flow (FCF) growing at 5 percent per annum. Any valuation above that number would not be justified because there are no plans to enter new businesses or to change the business strategy. General Power’s free cash flow would ultimately be used to buy back stock, or it would be distributed as dividends to shareholders because the company has, by our definition, no interest in investing the cash for any other purpose.